Jeffrey is an entrepreneur with different businesses, such as African Endeavours, a consultancy company specialised in business development in Africa. He is a perfectionist and organised, but has the ability to adapt to changing circumstances. His fascination with different outlooks on life and cultures is behind his desire to see the world. His tasks and roles during the expedition were:
- Linguist: since he speaks fluent English and quite a bit of French and Spanish;
- Mechanic: he will be responsible for the maintenance of the car; and
- Writer: he will write the articles about the expedition.